What is called Optimization today is generally better called Search Engine Marketing, involving costs and time expenditures that are often not worth the additional 15-20% exposure. A well-designed and properly coded site will give the average small business adequate exposure and positioning for no additional charge. We do not get involved in marketing your site - if your website needs include aggressive marketing, there are companies that do nothing but, and are better informed and trained for this expensive option. We will, however, remain on top of techniques and coding appropriate for the best exposure on search engines.