SEARCH ENGINE OPTIMIZATION - This is one of the hottest buzzwords on the web today, and one of the most abused moneymakers in this industry. If a WebSite is developed using appropriate code and well thought out designs, 80-85% of your optimization needs are covered. These include the correct use of Header Tags, keyword utilization and Description Meta tags, among many other techniques - all of which SHOULD be part of your initial design.

What is called Optimization today is generally better called Search Engine Marketing, involving costs and time expenditures that are often not worth the additional 15-20% exposure. A well-designed and properly coded site will give the average small business adequate exposure and positioning for no additional charge. We do not get involved in marketing your site - if your website needs include aggressive marketing, there are companies that do nothing but, and are better informed and trained for this expensive option. We will, however, remain on top of techniques and coding appropriate for the best exposure on search engines.

I have found that most companies who evolve into an aggressive need to market their site are better off with a larger firm or with a secondary SEMarketing company.

If WebEFX had designed your site in the past year or two, these efforts are built-in to the development. If WebEFX designed your site prior to this, you should undergo a review and optimization to bring your site current with trends beneficial to your site exposure. If you had your site designed elsewhere, and intend to have WebEFX maintain and host it in the future, we would discuss these needs with you, and your costs would be dependant on the site size and complexity.